Funnel & Product Signal Diagnostic
A focused engagement reviewing acquisition, activation, retention, referral, and participation mechanics.
Diagnostic engagements start at $4,500.
Community Product Consulting
Better community products start with better user mechanics.
I help community-driven companies diagnose what is working, what is leaking, and what to fix first across acquisition, activation, retention, and participation.
The problem most teams miss
Most products that want community do not fail because the idea is weak. They fail because the user system is unclear.
The Fan Lab helps teams see that system clearly: who comes in, who activates, who returns, who contributes, and why.
What I Do
I help teams understand the machine before they make bigger bets.
Persona & Behavior Review
Identify which user types create value, where behaviors diverge, and where the product is mismatched.
Advisory Sessions
Targeted strategy and diagnosis for founders or product leaders.
$250-$300/hour.
Ongoing Consulting
Monthly support for growth, onboarding, community mechanics, and prioritization.
Available by scope.
Who I Help
Best fit: teams with traction but not enough clarity.
- You know community matters but user drop-off is unclear.
- You serve multiple personas and need sharper product focus.
- You need stronger repeat participation, not just more signups.
- You want senior product judgment without a full-time executive hire.
Selected Experience
Where product, audience behavior, and community dynamics collide.
Writing / Insights
Thinking that shows up in the work.
The writing is not separate from the consulting. It shows how I approach the system.
Participation Before Growth
Why more traffic does not fix weak community mechanics.
Read articleThe Activation Trap
How early onboarding decisions create long-term retention leaks.
Read articleFan Behavior as Product Signal
What builders can learn from repeat behavior in fan-driven products.
Read articleWork With Me
Let's look at the system.
If you are building a community-driven product and need a clearer picture of what is working, what is broken, and what to do next, let's talk.
Tell Me About Your Product